Introduction
Introduction (approx. 500 words)
Background: Briefly introduce the selected digital technology and the chosen business
organisation. Introduce the organisation, its size, current performance, competition etc.,
and any existing digital initiatives.
The technology: Define the specific digital technology you will analyse and its focus
(e.g., AI for customer service, cloud computing for operational efficiency etc.).
Significance: Explain why analysing this specific impact is relevant and provides valuable
insights for both the chosen organisation and the broader stakeholder ecosystem.
Critical analysis
(approx. 1,200 words)
Impact on Organisation*: Analyse the current impact of the selected digital technology
on the chosen organisation. Discuss both business and social implications of the
technology based on the synthesised evidence from the reviewed literature. Critically
engage with the issues related to business model, and also to potential implications for
organisation management and culture linked to issues such as equality, diversity,
inclusivity, well-being etc. Discuss potential benefits, challenges, and unintended
consequences for the organisation.
Impact on Stakeholders*: Analyse the current impact of the technology on external
stakeholders based on the synthesised evidence. Consider both positive and negative
consequences for different external stakeholder groups. Critically engage with
sustainability or environmental issues that relate to real life scenarios (e.g., United
Nation SDGs). Discuss potential benefits, challenges, and unintended consequences for
external stakeholders.
*Apply relevant theory, models, frameworks to conduct your analysis and support your
arguments.
Recommendations
(approx. 300 words)
Summary: Briefly summarise the key findings of your report, reiterating the chosen
impact and its significance for the chosen organisation and its stakeholders.
Final Reflections: Offer concluding remarks on the broader implications of your research
and potential directions for future exploration within the field of digital technology and
its impact on businesses.
Conclusion
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